Beginning in early 1901 Hollywood’s landowners led by Peter Beveridge, H. J. Whitley, and Griffith J. Griffith enticed Los Angeles Pacific Railway to create an electric railcar on its main street. The tiny hamlet was comprised of 500 inhabitants. What started out as a rutted carriage road only 20 feet wide became a grand 100-foot boulevard. The new boulevard stretched two miles between Laurel Canyon and Western. An electric railway ran down its center of Prospect Avenue. It was renamed Hollywood Boulevard in 1910.

1899 workers grading Prospect Avenue.

N.E. corner of Whitley Avenue and Prospect Avenue. Soon after this postcard was printed the street became Hollywood Boulevard.

Same N.E. corner evolved. Hollywood Market complete with Lou's Liquors, circa 1960.

N.E. corner today. Doubt customer parking is free.